First, if you have not yet read the Ultimate Shopify Marketing Guide, please visit the Market Shopify page so that you can learn how to transform your shopify store into a money-making machine.
Second, to market your Shopify Store Affiliate Program try these strategies:
- You can start with what you have; advertise your affiliate program to your current customers and try to recruit your current customers to join your affiliate program. The benefits of recruiting your current customers are: (a) they are already loyal to you and your product so they believe in it (b) you already have their emails and phone numbers so you can contact them and inform them about your awesome affiliate program (c) who doesn't want to earn money on the side?
- Advertise your affiliate program on your website. Make sure to have links on your website where your affiliate program stands out so that your customers and website visitors know you have an affiliate program and they can easily sign up.
- Make sure your affiliate program is attractive. If you are serious about attracting top affiliates offer a good commission amount. Do not pay a commission of $1 for $100 products. Most of the top affiliate programs online offer a commission between 30% and 75%.
- Offer top prizes for your top affiliates. To motivate your affiliates you can offer them prizes for the top affiliates who bring in sales that meet your affiliate program goals.
- Advertise your affiliate program in online affiliate directories. OSI Affiliate Software has an affiliate directory so you can send us your information to make sure we include you in the directory.
- Approach bloggers in your industry who target the same audience as your business and give them links and banners and pay them commission for all the successful sales they send your way.
- If you have the resources you can pay to advertise your affiliate program in tv, radio, online, etc.
- Don't just focus online, you can send offline contacts to your affiliate sign up page. A good example of this is when you are in networking events.
- Partner with other companies in your industry and give them links and pay them for the sales they send you.
- Do webinars and seminars to advertise your affiliate program and show potential recruits how easy it is to use your affiliate program and earn money on the side.
- Advertise it on your blog.
- Have a multi-tier affiliate program. This will help you recruit more affiliates because affiliates will be motivated to recruit other affiliates to join the program because they will earn more.
These are some of the strategies you can use to market your affiliate program. If you have one that we did not include in this list you an send us an email and we can add it. Remember, once you get your program going and recruit affiliates the program will just operate in cruise control.
